Take it easy.
Ship solid systems.
Hey, I'm Dudi — I run R&D teams and write field notes on calm leadership, architecture that holds together, and placing smart bets (especially with AI). Professional, practical, zero hustle.
- 12+
- yrs building
- 30+
- engineers led
- ∞
- rugs tied together
Fresh from the lane
Essays worth your coffee
From Scale to Scale: What Fixing a 2005 Espresso Machine Taught Me About AI Code Generation
A rusted 2005 espresso machine, a black-box office coffee maker, and the same dilemma AI coding assistants put in front of every engineer: operator or architect?
Boosting Development Velocity: Adapting Software Architecture to Changing Team Dynamics
Software developers and software architects have, for a very long time, stood on opposite sides of the “whose is better” competition. They have completely different beliefs, with each vowing that…
A Software Development Manager’s Guide To Beginner Mistakes
R&D managers, when first stepping into the role, tend to make the mistake of choosing one of two extreme management approaches. Each of these comes with its own set of challenges — and its own set of…
Rookout's Dudi Cohen — How To Live In The Debugging Moment
“The Production First Mindset” podcast episode which featured me as a guest.
Good Intentions, Bad Outcomes — in Go and Beyond
My Go Israel meetup talk (in Hebrew): how well-meaning design choices — in Go, in policy, in nature — keep producing the exact opposite of what we wanted.
5 Basic Steps To Implement The Technology Acceptance Model Of Usefulness In Your Development Organization
As engineering leaders, we all struggle to find the balance between creating cool technology and useable technology. Let’s be real. We all want to create cool things. It’s in our nature. But what’s…
Pick your lane
Four lanes. No gutters, unless you want them.
Calm Leadership
Hiring, 1:1s, feedback, and running teams that don't burn out.
Roll this way →Architecture that Abides
Boring tech, clear boundaries, systems that hold together.
Roll this way →The abide manifesto
Good R&D is 20% brilliance,
80% not spilling your drink.
- ✦ Protect focus like production. Calendar is infrastructure.
- ✦ Write the doc. Name the decider. Set the date.
- ✦ Celebrate the gutter ball of the week — learning out loud.
“Yeah, well — plans change, outages happen. The team that stays chill ships anyway.”